Privacy Policy

1. Who We Are

This website, SepticReplacement.ca, is operated by Ontario Septic Watch Inc., a company based in Simcoe County, Ontario, Canada. We provide independent septic consulting, installer referral services, site assessment and design services, and construction coordination services in Ontario.

When this policy refers to “we,” “us,” or “our,” it refers to Ontario Septic Watch Inc. and the services provided through SepticReplacement.ca.

This Privacy Policy governs the collection, use, and disclosure of personal information by Ontario Septic Watch Inc. in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario privacy legislation.

2. What Personal Information We Collect

We collect only the personal information necessary to provide our services. This may include:

• Contact information: Your full name, email address, and phone number — provided when you submit any form on our website
• Property information: Your property address or lot location, described to help us assess your situation and match you with appropriate services or installers
• Project details: Information about your septic system, construction project, timeline, and situation that you voluntarily provide in form fields
• Payment information: For paid services (such as the Site Assessment Package or Navigation Package), payment is processed through Stripe. We do not store your credit card number, expiry date, or CVV — these are handled entirely by Stripe’s secure payment infrastructure
• Usage data: Information collected automatically when you visit our website, including your IP address, browser type, device type, pages visited, time on site, and referring URL — collected through standard web analytics tools
• Communication records: Copies of emails or messages you send us, retained to support our service delivery and any follow-up

3. How We Collect Your Information

We collect personal information through the following methods:

• Contact and inquiry forms: Forms embedded on our website using WPForms — used for guide downloads, quote requests, booking inquiries, bundle inquiries, and consulting bookings
• Direct communication: When you email or call us directly
• Payment processing: Through Stripe when you pay for a service. Stripe’s privacy policy governs the handling of payment data — we receive only a confirmation of payment and your name
• Website analytics: Automatically through tools such as Google Analytics or similar services when you visit our site
• Cookies and similar technologies: As described in Section 9 below

We do not purchase personal information from third parties, and we do not collect personal information from individuals who have not voluntarily provided it to us.

4. How We Use Your Information

We use the personal information you provide for the following purposes:

• To respond to your inquiry and assess your septic or construction situation
• To match you with vetted, licensed Ontario septic installers from our network who are appropriate for your specific situation and region
• To deliver paid services — including Site Assessment and Design visits, Navigation Package consultations, and Bundle coordination
• To send you the free 2026 Ontario Septic Replacement Guide PDF when you request it via our download form
• To send you a Stripe payment link when you book a paid service
• To follow up after an introduction or service delivery to confirm the experience was satisfactory
• To improve our website content, services, and installer network based on patterns in how people use our site and services
• To comply with any applicable legal obligations

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.

5. Who We Share Your Information With

We share your personal information only in the following limited circumstances:

Matched Septic Installers

When you submit a quote request or installer match inquiry, we share your name, contact details, property location, and situation description with the specific installers we match you with — typically three. By submitting the inquiry form, you consent to this sharing for the purpose of receiving quotes and site visit offers from those installers.

Service Providers

We use a small number of trusted third-party service providers who may process your personal information on our behalf, strictly for the purpose of delivering our services. These include:

• WPForms — form collection and submission processing
• Stripe — secure payment processing for paid services
• Hostinger — web hosting and email services
• Google Analytics — website usage analytics (anonymised)
• Rank Math — SEO data processing (no personal data)

Each of these providers is bound by their own privacy policies and data processing agreements. We do not permit them to use your data for their own purposes beyond delivering the service.

Legal Requirements

We may disclose personal information if required to do so by law, court order, or government authority, or if we believe in good faith that disclosure is necessary to protect the safety of any person or to prevent fraud.

Business Transfers

In the event of a sale, merger, or transfer of all or part of our business, personal information held by us may be transferred to the acquiring party, who would be bound by this Privacy Policy or an equivalent.

6. What We Never Do With Your Information

• We never sell your personal information to any third party
• We never rent or trade your contact details to marketers or advertising networks
• We never share your information with contractors who have not been vetted and are not part of our network
• We never add you to marketing email lists without your explicit consent
• We never use your property address or project details for any purpose other than delivering the service you requested

7. How Long We Keep Your Information

We retain personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law.

• Inquiry and quote request data: Retained for up to 24 months from the date of submission to allow for follow-up on projects that may take time to proceed
• Paid service records: Retained for 7 years to comply with Canadian tax and business record-keeping requirements
• Guide download submissions: Retained for up to 12 months from submission date
• Website analytics data: Retained per the data retention settings of the analytics provider (typically 14–26 months for Google Analytics)
• Email correspondence: Retained for up to 3 years or until the matter is resolved, whichever is earlier

When personal information is no longer required, we delete or anonymise it securely.

8. How We Protect Your Information

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption on all pages of our website (HTTPS)
• Access controls limiting who within our organisation can view personal data
• Use of reputable third-party platforms (Stripe, WPForms, Hostinger) with their own security certifications and practices
• No storage of payment card information on our own systems — all payment data handled by Stripe’s PCI DSS-compliant infrastructure

No method of data transmission over the internet or electronic storage is 100% secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security. We encourage you not to include sensitive personal information beyond what is needed to describe your project situation.

9. Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device — to improve your browsing experience and help us understand how our site is used. The types of cookies we use include:

• Essential cookies: Required for the website to function — including form submission, session management, and security. These cannot be disabled without affecting site functionality.
• Analytics cookies: Used to collect anonymised data about how visitors use our site — which pages are visited, how long users stay, and where they come from. We use Google Analytics for this purpose. No personally identifiable information is included in analytics data.
• Functional cookies: Used to remember your preferences if you return to the site.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Disabling analytics cookies will not affect your ability to use our site or submit forms. Disabling essential cookies may affect site functionality.

We do not use advertising cookies, retargeting pixels, or third-party tracking cookies for advertising purposes. Our website does not display third-party advertisements.

10. Third-Party Links

Our website contains links to third-party websites, including icfhome.ca and other related sites. This Privacy Policy applies only to SepticReplacement.ca. When you follow a link to another website, that site’s own privacy policy governs the collection and use of your information. We encourage you to review the privacy policies of any third-party sites you visit.

We are not responsible for the privacy practices of any third-party websites, including sites operated by contractors in our referral network.

11. Your Privacy Rights

Under Canada’s PIPEDA and applicable Ontario privacy law, you have the following rights regarding your personal information:

• Right to access: You may request a copy of the personal information we hold about you at any time
• Right to correct: You may request correction of any inaccurate or incomplete personal information we hold
• Right to withdraw consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time. Withdrawal of consent may affect our ability to provide certain services.
• Right to deletion: Subject to our legal retention obligations, you may request that we delete personal information we hold about you
• Right to complain: If you believe we have handled your personal information in violation of applicable law, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca

To exercise any of these rights, please contact us using the details in Section 14 below. We will respond to all requests within 30 days. We may need to verify your identity before processing a request.

12. Children’s Privacy

Our services are directed at adult property owners, homeowners, builders, and contractors. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected personal information from a minor without appropriate parental consent, we will delete it promptly.

If you believe a minor has submitted personal information to us, please contact us immediately at the address in Section 14.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

Your continued use of SepticReplacement.ca after the posting of changes constitutes your acceptance of the updated Privacy Policy. If you do not agree with the updated policy, please discontinue use of the site and contact us to request deletion of any personal information we hold about you.

14. Contact Us

For any privacy-related questions, requests, or complaints, please contact our Privacy Officer: